Arnold Lands $30-40 Mil. KPMG Consulting Biz

ATLANTA — Arnold is the latest agency to snare a top-tier accounting firm’s consulting spinoff. The shop has won the estimated $30-40 million KPMG Consulting account, sources said.

The client, based in McLean, Va., had been considering undisclosed agencies for months, according to sources. J. Walter Thompson, New York, will continue to handle KPMG’s accounting division.

Havas-owned Arnold will run the business out of its McLean office. The shop will create a brand identity and advertising. It was unclear at press time whether media planning and buying chores would be assigned to Arnold’s MPG. Office president Ken Umansky declined comment.

KPMG, in Montvale, N.J., spun off its consulting division in February 2001 as a separate profit center. The company’s decision to promote a separate identity for the unit comes in the aftermath of Arthur Andersen’s meltdown in the ongoing Enron and WorldCom scandals, and similar moves by competitors.

Arthur Andersen’s consulting unit, Accenture, was the first to spin off in 2000, also as a business-generating move. Accenture spent $65 million on media in 2001, according to CMR. Young & Rubicam, New York, handles creative. Mediaedge:cia handles media.

In April, PricewaterhouseCoopers’ creative agencies on its accounting business, McCann-Erickson and Hill, Holliday, Connors, Cosmopulos, won a $80-100 million global creative assignment to rebrand that firm’s separate consulting division. The firm recently revealed its new name, “Monday.” The budget for that effort is estimated at $50 million. Initiative Media North America was awarded media.

Also in April, Strawberry Frog, Amsterdam, Netherlands, was selected for Cap Gemini Ernst & Young’s estimated $20-30 million global creative account. MediaVest, New York, handles media.

In May, DDB in New York and San Francisco won rebranding and media assignments for Deloitte Touche Consulting.