Arnold Ingalls Gets in Gear Via Net




NextCard, Eve.com Bring Merged Shop a Combined $45-60 Mil.
SAN FRANCISCO–Arnold Ingalls Moranville has pushed its billings over the $100 million mark with the addition of new accounts from Internet clients NextCard and Eve.com, according to sources.
The San Francisco agency won both accounts following reviews that included several undisclosed West Coast shops, sources said.
The agency’s estimated $30-40 million account with NextCard, San Francisco, includes online and offline advertising duties, said sources. The client offers its online credit card NextCard Visa through its Web site, and consumers can use the card to shop online and earn rewards.
Arnold Ingalls Moranville has already created a national print campaign for the client that is appearing in publications such as The Wall Street Journal and USA Today.
A representative for NextCard confirmed Arnold Ingalls Moranville is handling the company’s advertising, but declined to provide details about the assignment.
Eve.com’s account, estimated to be worth $15-20 million, also includes traditional and online advertising duties. The San Francisco-based e-commerce company offers a wide array of high-end beauty products from cosmetic manufacturers such as Elizabeth Arden, BeneFit, Calvin Klein and Givenchy.
The agency, formerly Rockpile Interactive, had been handling some Internet-related duties for Eve.com before being purchased, along with crosstown agency Ingalls Moranville, by Arnold Communications, Boston, earlier this year [Adweek, Feb. 1].
Ed Dilworth, founder of Rockpile and now president and managing partner of the merged entity, put the agency into a separate review process for Eve.com’s traditional ad account, sources said.
Arnold Ingalls Moranville won the rest of the client’s business, which includes TV and print responsibilities, primarily because of its work on the interactive front for Eve.com, said sources.
Executives with Arnold Ingalls Moranville referred calls to the client. A representative for Eve.com said the company could not confirm any details about its current agency relationships.
Eve.com recently announced a partnership with Women.com Networks and will be the exclusive retailer of beauty brands such as Urban Decay within Women.com’s shopping channel on its Web site. –with Judy Warner