Arnold Goes Farther With Spots for Pinnacle

After three years of commercials starring world long-drive champion Jason Zuback, Pinnacle’s “Drive Around the World” has come to an end.

The golf-ball maker has abandoned that theme, though it retains Zuback, in its newest TV campaign from Arnold Worldwide in Boston.

“It was time to change,” said Ar-nold senior vice president, group creative director John Petruney, adding that the agency wanted to create something that was “fun, with attitude.”

Ads retain some elements of past efforts, including a focus on distance and Zuback, who Arnold senior vice president, group account director Brent Harwood described as the ideal spokesperson for the brand given the continuing “long-drive” theme.

Commercials still use the tagline “No ball goes farther” and target golfers who play at least 25 rounds of golf a year and are “looking to get the most distance possible out of their golf balls,” according to Harwood.