Arnold Fortifies McD's Team

Verret to Take Charge on Boston; Doner Exec to Head N.Y. Crew
BOSTON–Looking to mollify jittery McDonald’s operators, Arnold Communications is adding ballast to its account management team.
Returning to the Boston agency is John Verret, who prior to retiring in 1995 was nicknamed “Mr. McDonald’s,” owing to his years of service on the fast-food account.
Arnold has also recruited Jon Tracosas of Doner, a seasoned account executive noted for his relationship management, to succeed John Floegel as general manager of its New York office.