BOSTON-Looking to re-establish itself as a player in the high-technology category, Arnold Communications has placed its related accounts into a separate group led by Ken Umansky, the managing partner who joined the shop from The Richards Group in Dallas some months ago.
“The reason I took this job was to build this group,” Umansky said.
Umansky’s team will handle Bell Atlantic, SAP America, Toysmart.com and the interactive divisions of The Wall Street Journal and Dow Jones. Altogether, the group represents about $35 million in overall billings, a relatively small percent of Arnold’s overall billings of $860 million.
In addition to Umansky, the tech group includes executive vice president and account director Adam Sholley, vice president and management supervisor Pat D’Amico, account supervisor Elizabeth Daggett, vice president and group media director Tim Davies and group media director Christine Presky.
The group’s first new business test will be in the pitch for the estimated $10-15 million account of EMC Corp., where it faces agencies with extensive category experience. Arnold is facing Hill, Holliday, Connors, Cosmopulos in Boston; Grey Advertising, McCann-Erickson, Doremus & Co. and Ammirati Puris Lintas, all in New York; and Think New Ideas in Los Angeles.
“Our challenge now is to get up to bat and start growing the business,” Umansky said.
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