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BOSTON Arnold has fashioned a pro-bono TV effort on behalf of Horizons for Homeless Children, a nonprofit organization dedicated to improving the lives of families without homes.
A 30-second spot from the Havas-owned agency here shows a mom tucking in her young son, kissing both him and his stuffed toy as she makes sure he’s warmly snug under the covers. It turns out that the scene is taking place not in the child’s bedroom, but outside in a parking lot, because the family is homeless.
The
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