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NEW YORK Fidelity Investments this week launched a campaign from Havas’ Arnold in Boston introducing myPlan, an interactive tool designed to help investors take steps towards attaining their financial goals.
The campaign, which includes TV, print and online ads, positions the feature as “retirement planning made easy.”
In one spot, a husband brags to his wife as he nails a picture hook to the wall. “I’m some sort of handyman genius,” he says. His wife remains unimpressed and suggests he should get his own show.
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