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BOSTON Three times was the charm for Arnold at the 44th annual Francis W. Hatch Awards celebrating New England creativity.
For the third year in a row, the Havas-owned agency captured the best of show prize. This year, Boston-based Arnold won the top honor in the public service/broadcast category with a TV spot for the American Legacy Foundation titled “1200.” Arnold crafted the ad with its Legacy partner Crispin Porter + Bogusky in Miami.
The ad documents “Drop Dead Day,” in which more than 1,000 young people “died” in front of a tobacco company’s headquarters in Louisville, Ky.
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