Arnold Dominates at 44th Hatch Awards

BOSTON Three times was the charm for Arnold at the 44th annual Francis W. Hatch Awards celebrating New England creativity.

For the third year in a row, the Havas-owned agency captured the best of show prize. This year, Boston-based Arnold won the top honor in the public service/broadcast category with a TV spot for the American Legacy Foundation titled “1200.” Arnold crafted the ad with its Legacy partner Crispin Porter + Bogusky in Miami.

The ad documents “Drop Dead Day,” in which more than 1,000 young people “died” in front of a tobacco company’s headquarters in Louisville, Ky. The kids are shown marching toward the HQ (with victim numbers on their T-shirts) to conspicuous scenes of maximum carnage. At the end, one lone teenager points a sign at the tobacco people: “Tobacco kills 1,200 people a day. Ever think of taking a day off?”

A total of 246 gold, silver, bronze and distinctive merit awards were given out at last night’s show, held at the Avalon nightclub in Boston. There were 1,120 entries, according to the Ad Club of Boston, which hosted the show.

Only 10 golds were awarded, with Arnold garnering six of them. Winning single gold bowls were Fort Franklin; Hill, Holliday, Connors, Cosmopulos; Modernista!; and the Barbarian Group.

Interpublic Group’s Hill, Holliday in Boston took home 75 awards, the most of any agency, though 67 of those were third-place prizes or merit awards. Arnold was close behind with 73 overall honors and IPG’s Mullen in Wenham, Mass., placed third with 20 awards. Independent Boston shops Fort Franklin and Clarke Goward won 17 and 13 awards, respectively.

Finishing high in the single digits were Boston independent Modernista!, with seven awards and independent Nail Communications in Providence, R.I. with six, The Barbarian Group with five and Digitas with three.

This year’s judges included Mimi Cook, an associate creative director and copywriter at Goodby, Silverstein and Partners; Greg Bell, founder and co-creative director at Venables, Bell & Partners and Steve Sandstrom, creative director at Sandstrom Design. This year’s Hatch sponsors were Getty Images and Warner Chapell.