Arnold Is Deemed Trustworthy

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The Ad Council has tapped Arnold to produce a campaign for the National Trust for Historic Preservation.

The selection is based on research Arnold did for the Washington, D.C., nonprofit. Work involved tourist-style “home mov-ies” of locales such as Roosevelt Field, now a shopping mall in Garden City, N.Y., where Charles Lindbergh began his trans-Atlantic flight. Captions describing the site’s historical significance accompanied the images.

“Arnold finds the core message that puts an umbrella over the organization, then illustrates it with a video,” said Beth Newburger, director of communications for the NTHP.



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