Arnold Creatives Craft New AIDS PSAs

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BOSTON Arnold creatives Roger Baldacci and Rob Baird have teamed up as Area 17 to create eight AIDS PSAs that start breaking tomorrow on MTV, VH1, BET and other cable networks.

The campaign features music stars Elton John, Mary J. Blige and Shirley Manson, as well as young adults who stress the importance of wearing condoms during sex. The spots were co-sponsored by the Elton John AIDS Foundation and the MAC AIDS Fund.

“Mary, Shirley and Elton are … perfect spokespeople for these PSAs because their creative expression appeals to all races, all sexes, all ages,” said John Dempsey, president of MAC Cosmetics.

Each





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