Arnold Consolidates Down South

Britton to Oversee Combined Va. Operations
ATLANTA-The president and creative director of The Arnold Agency in Richmond will be moving upstate to McLean after parent company Arnold Communications last week announced the consolidation of its two Virginia offices.
Rick Britton, who was transferred to Richmond from the agency’s Boston headquarters two years ago, and Matt Smith will oversee both outposts as president and executive vice president/creative director, respectively.
The Richmond office has been a weak link in the Arnold chain for some time and has not grown measurably since Britton took charge. Some in the close-knit market said the consolidation is the first step toward closing the outpost entirely, but Arnold officials insist that is not the case.
“We’re currently operating two agencies within 90 minutes of each other,” said Arnold chairman Ed Eskandarian. “Logistically, it only makes sense to consolidate management and a number of resources.”
McLean’s current president, Pete Hanley, will retire following a six-year tenure and creative director Paul Gayter will leave the agency, Britton said. Fred Moore, Richmond’s director of client services and development, becomes general manager of that office and will report to Britton.
The two outposts boast combined billings of $150 million and become Arnold’s second largest entity. ƒ