Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold’s acquisition last week of Simmons Durham gives the young network a beachhead in the Midwest with a showpiece client: Brown-Forman’s Jack Daniel’s brand spirits.
The 32-person shop, which claims about $70 million in billings and $9 million in revenue, has been rebranded with the Arnold name. Chairman/executive creative director Ted Simmons and president Les Diveley remain in charge. Terms were not disclosed, though sources said a shop of Simmons Durham’s size would likely sell for $7-10 million.
“Simmons Durham’s experience in the spirits category and its Midwest location will open up a variety of new business opportunities for Arnold,” said Ed Eskandarian, CEO and chairman of Arnold.
The Brown-Forman business represents about 50 percent of the former Simmons Durham’s overall billings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in