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Arnold focuses on families getting together in new work breaking today for Choice Hotels International.
A “Get Together” sweepstakes campaign from the Havas agency in McLean, Va., extends the client’s “Power of being there. Go” tagline, which debuted a year ago.
“We celebrate the journey,” said Arnold creative director BruceGifford. “The campaign speaks to a universal truth about family travel: the farther you get from home, the closer you get to the people who live there.”
A 30-second television commercial is airing on cable venues such as CNN, MSNBC and the Discovery and Weather Channels in prime time and on network programs including Frasier.
Print is running in USA Today.
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