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NEW YORK Philadelphia 76er Allen Iverson pulls a Rocky in a new television spot from the Arnell Group introducing the NBA player’s Reebok Answer 7 basketball shoe and breaking on Tuesday.
Directed by Paul Hunter of HSI in Los Angeles, the 60-second commercial by the New York shop shows Iverson awaking from a dream in which New York has just beaten Philadelphia in a basketball game. It’s only 5 a.m., but Iverson pulls on his sweats and Answer 7 shoes and dribbles a basketball through the city as kids cheer and cars honk.
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