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BOSTON Reebok has unveiled a global ad push from Arnell Group.
“Outperform” features a host of international athletes such as American tennis player Andy Roddick, pro footballer Ray Lewis, basketball great Allen Iverson, European soccer star Ryan Giggs, Swedish track performer Carolina Kluft and Russian gymnast Alexei Nemov. The sports stars are shown in a montage of shots, “outperforming” in each of their respective activities.
The work carries the tagline, “Wear the Vector. Outperform.” Both 60- and 30-second versions are in the mix and will run on national cable networks such as Fox Sports Net, Comedy Central, BET, VH1, MTV and Spike TV.
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