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LOS ANGELES Massachusetts-based direct-response agency Advanced Results Marketing has merged with Arizona media buying and planning shop Results Media Group, according to a representative.
With headquarters in ARM’s current Marlboro, Mass., offices, the newly combined entity will use the Advanced Results Marketing name, the rep said. RMG maintains media operations at its Phoenix office.
Former ARM chief executive officer Victor Grillo continues to lead the expanded agency as president and CEO, the rep said. RMG president Michael Horne continues to oversee the agency’s media division.
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