Arkansas Bankers Cite MHRC Marketing

DALLAS Mangan Holcomb Rainwater Culpepper received top honors at the recent 2004 Advertising Awards sponsored by the Arkansas Chapter of the American Bankers Association Marketing Network, the shop said.

The Little Rock, Ark., agency won 10 awards in the category of banks with $250-$500 million in assets, the shop said. The awards included nine first-place nods and one honorable mention for Farmers Bank & Trust of Magnolia, Pulaski Bank of Little Rock and Farmers & Merchants Bank of Stuttgart.

MHRC was honored with six awards for Farmers Bank & Trust in the categories of total campaign, newspaper black and white, newspaper campaign, radio single entry, radio campaign and outdoor.

On behalf of Pulaski Bank, the agency won two awards for direct mail flat and collateral and an honorable mention for direct mail flat. For Farmers & Merchants Bank, the shop received a single award for newspaper color.

Headquartered in Washington, D.C., the ABA Marketing Network, an affiliate of the American Bankers Association, provides professional education, information and networking resource services to members.