Arizona Brings Out Honest, Heated Industry Debates

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A joie de vivre gradually returning to the 4A’s Management Conference in recent years was in full force last week, culminating in a tone of candor and, at times, defiance, which many said had been absent for too long.

Most speakers celebrated the industry’s leadership in mastering evolving technologies, which they agreed was spawning a greater broadening of creative ideas. Others spoke their minds about what they felt could improve the industry.

Outgoing 4A’s chairman Ron Berger set the tone with a blunt, feisty speech Thursday morning that ranked among the most talked-about at the conference.



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