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LOS ANGELES Dante Ariola won the Directors Guild of America’s top prize for commercial directing at a ceremony here on Saturday. This marks the first time the MJZ director has won the award after three previous nominations.
One of Ariola’s recent spots aired during the Super Bowl telecast on CBS. “First Taste” for Coca-Cola, with creative from independent Wieden + Kennedy, Amsterdam, the Netherlands, shows an elderly, institutionalized man who has forgotten that he’s ever had a Coke.
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