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NEW YORK The Arena Football league has narrowed its search for an agency to handle a brand awareness project to three shops, an AFL spokesman said.
Dailey & Associates in Los Angeles, J. Brown in Stamford, Conn., and Margeotes|Fertitta + Partners in New York will make presentations next week at the AFL’s New York office to a panel that will include AFL commissioner David Baker and NBC Sports president Ken Schnazer.
The shops will address how to enhance awareness of the expanding league and its brand through creative work, account strategy and media planning, said Chris McCloskey, AFL’s vice president of communications.
The
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