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The Out-of-Home Video Advertising Bureau has added three new out-of-home companies to its growing membership, including Arena Media Network, CBS Outernet and Zoom Media. In a little more than a year, OVAB, formed to advance the out-of-home video segment to the
advertising community, has grown to represent more than 26 member companies.
Out-of-home video is one of the fastest-growing segments of the out-of-home industry, estimated at about $1.3 billion. With hundreds of companies entering the space, the founding companies of OVAB saw the need for an organization to concentrate on the space.
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