Are New Proposed Advertising Guidelines for Pot Brands Too Strict?

Celebrities, Joe Camel and stoner dudes are prohibited

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If the National Association of Cannabis Businesses has its way, there will be no celebrity shills, no stoner dudes enveloped in clouds of smoke and no Joe Camel or Spuds MacKenzie in weed advertising’s future.

The self-regulatory national cannabis trade group just released a set of ad guidelines aiming to further legitimize the “green rush,” the $10 billion legal marijuana market, and keep it out of hot water with lawmakers.

“Advertising is the face of the industry to the public, even to people who are not cannabis consumers, so we’ve made it a priority,” said Doug Fischer, NACB’s chief legal officer.

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