Arco Added to the Mix

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RPA Client Awaits Ad Plan From BP Amoco
LOS ANGELES–The ongoing saga of where BP Amoco’s ad account may land now has another chapter with the oil company’s announced acquisition of Atlantic Richfield.
Newly merged BP Amoco last week agreed to buy Los Angeles-based Atlantic Richfield for $26.6 billion in stock. The deal, pending regulatory approval, will create one of the largest energy companies in the world.
Rubin Postaer and Associates, Santa Monica, Calif., has handled Atlantic Richfield’s Arco gasoline and AM/PM mini markets for nearly four years.





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