Arc Cuts 30 Staffers

CHICAGO Arc Worldwide has eliminated 30 positions, or about 5 percent of its staff, the agency confirmed.

About 10 of the positions cut were part of asterisk, a sweeps fulfillment production unit in Chicago that had been a part of Frankel, and has now been shut down, said an agency representative. The other 20 positions were at Arc offices in San Francisco and New York. Arc’s headquarters are in Chicago.

“The decision was taken to better align staff with growth opportunities,” according to a statement from the agency. “This affects a small number of Arc staff and a small business unit which we determined was no longer a strategic fit.”

The representative said the agency expects to add staff on the heels of some new business wins from 2005, including Miller Brewing, Levi’s and Diageo. She could not say where those positions might be filled.

Arc was formed in January 2004 when Publicis Groupe combined its below-the-line agencies—Frankel, iLeo, and Semaphore Partners—into one unit. The agency is aligned with Leo Burnett and reports to Burnett CEO Tom Bernardin.