Arby’s Taps 8 Shops For Visits

Arby’s will visit eight agencies in the next two weeks in the review for its estimated $15 million national creative account. Contending are: Publicis-backed Bartle Bogle Hegarty, New York; IPG’s Mullen, Wenham, Mass.; Omnicom’s Merkley + Partners, New York, and Martin/Williams, Minneapolis; Havas’ Euro RSCG, New York; MDC’s Kirshenbaum Bond + Partners, New York; and independents Modernista!, Boston, and Venables, Bell & Partners, San Francisco. Wanamaker Associates in Atlanta is running the review. A cut to four finalists will follow, with a decision expected in October. The incumbent, independent Doner in Southfield, Mich., is keeping the business for 30 co-ops nationwide.



Digitas’ Hendell Joins MRM as CEO

New York MRM Partners hired Reuben Hendell as its new CEO. He joins New York-based customer relations agency, part of IPG’s McCann Erickson WorldGroup, in mid-September. Hendell, 42, had been evp, relationship leader at Digitas, New York.



State Farm Taps Draft, Globalhue

chicago State Farm Insurance Co. has chosen IPG shops Draft and GlobalHue to handle direct marketing for its property and casualty division, according to the company. Finalists in the review were: Omnicom’s Rapp Collins in New York and DDB Chicago (which remains lead ad agency) and Havas’ Brann in Chicago. Rojek Consulting Group in Cleveland and New York was the consultant.