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ATLANTA Four finalists will meet with Arby’s executives late next month in the review for the restaurant chain’s estimated $15 million national creative account, according to Wanamaker Associates, the consultancy overseeing the search.
The finalists are: Interpublic Group’s Mullen in Wenham, Mass.; Omnicom Group’s Merkley + Partners in New York; MDC’s Kirshenbaum Bond + Partners in New York; and independent Venables, Bell & Partners in San Francisco, a Wanamaker representative said.
Publicis-backed Bartle Bogle Hegarty in New York; Omnicom’s Martin/Williams in Minneapolis; Havas’ Euro RSCG in New York; and independent Modernista! in Boston had been semifinalists.
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