Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Navigauge, the start-up challenger to Arbitron, said it plans to expand its radio audience measuring service to Houston this year.
It is the first expansion for the company, which has been measuring audiences in its hometown of Atlanta for the past three years. The company said it plans to expand to four other major markets by the end of this year.
Navigauge gathers information about the radio-listening habits of people in their cars by using a device, usually concealed in the trunk, that monitors all radio activity in the vehicles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in