Aquantive Unit Makes Debut

Digital-marketing and technology holding company aQuantive last week launched Drivepm, which will buy ad inventory from online publishers and resell it to advertisers based on Web surfers’ past behavior, demographic makeup and geographic location, among other factors. The debut of the Seattle-based unit follows five months of testing with companies such as Best Buy and Modem Media. Scott Howe, 36, formerly Avenue A general manager, will run the unit, which has fewer than a dozen staffers.