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As the new worldwide president of aQuantive’s Avenue A/ Razorfish, Clark Kokich faces the task of managing the quickly expanding shop.
Kokich, formerly president of Avenue A/Razorfish’s West Coast operations, will oversee the agency’s three regional units, knitting together best practices to apply nationwide and setting plans for an expected expansion into Europe and Asia. Bob Lord and Dave Friedman, presidents of the east and central divisions, respectively, will report to Kokich. A new head of the west division likely will be named, said aQuantive CEO Brian McAndrews.
Kokich, 53, joined aQuantive in 1999, after serving as CEO of clothing retailer Calla Bay and as a sales exec at AT&T Wireless.
Managing growth is Kokich’s No.
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