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NEW YORK Digital marketing and technology company aQuantive continued its shopping spree this week, picking up two European assets for its Atlas DMT division for about $3.2 million.
The company said yesterday that it bought TechnologyBrokers, a reseller of Atlas DMT’s third-party, ad-serving and ad-campaign management platform, and its sibling, MediaBrokers, an outfit that buys ad inventory from online publishers and sells it to advertisers. Combined, the entities had revenue of about $5 million in 2003.
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