Applebee's Orders Up a Search

Applebee’s International has contacted a number of agencies nationwide through a West Coast consultant about handling its advertising account, sources said.
The casual dining chain, based in Overland Park, Kan., spends about $35 million a year behind its Applebee’s Neighborhood Bar and Grill restaurants.
Consultant Mike Marsak, president of Effective Marketing Strategies in Marina del Rey, Calif., has contacted agencies on both coasts and in the Midwest, sources said. All the shops have previous food-service experience.
Applebee’s advertising is currently handled by Wyse Advertising in Cleveland.