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Great. Another iPad ad that makes me want to junk my Kindle. Amazon’s e-reader looks so sad and colorless in comparison. This new commercial from TBWA\Media Arts Lab sends me into another useless want-need internal debate. The spot poses the most basic question — “What is iPad?” A series of shots showing people using the ”beautiful” device to read newspapers and books, update Facebook pages and play music provides the answers. “There is no right way or wrong way to use it,” the voiceover says.
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