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NEW YORK Apple, Dove, HSBC, Target Stores and ABC’s drama Lost are “getting it right” in terms of successfully integrating their marketing messages across the complex media landscape.
So said agency and client executives Monday at the Future Marketing Summit here, during a panel session called “Reality Check.” Adweek co-sponsors the event.
For its “smart, clever values and the consumer experience of the brand that it provides,” DDB chief partnership officer Paul Price called Apple, “the poster child for getting it totally right.”
Coca-Cola
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