Apple Ads Set To Travel

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Apple Computer’s controversial “Think different” campaign from TBWA Chiat/Day in Venice, Calif., is set to go international.
The campaign, which uses images of historical figures including Martin Luther King Jr., Mahatma Gandhi and Albert Einstein, will roll out to Apple’s international markets in the next 30-60 days, according Allen Olivo, the Cupertino, Calif.-based computer company’s new senior director of worldwide advertising and marketing communications.
“It will [roll out] in varying stages,” Olivo told Adweek. “It has taken a little longer because of language issues.

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