Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kids are the primary collectors of Halloween candy, but everyone knows it's the adults who determine how the sweets are purchased, distributed and consumed. According to the National Confectioners Association, 84 percent of adults will hand out candy at the front door this Halloween, and 41 percent of them will munch on some while they wait for trick-or-treaters. A whopping 90 percent of adults admit to pilfering their own kids' Halloween candy and, of course, it's adults who'll drop the $2.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in