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NEW YORK Apollo Interactive has launched a new campaign for Jack in the Box to support the fast-food chain’s value menu and the introduction of its new 99-cent sandwiches.
The online campaign alternates humorous photographs such as a 20-something getting his arm caught in a vending machine with images of the restaurant’s chili cheeseburger and junior bacon cheeseburger to illustrate that “There”s eating cheap,” and then “There’s eating cheap with Jack.”
The ads, aimed at 18- to 49-year-olds, will run for 30 days in the Houston and Los Angeles markets on portal, music, gaming and sports sites, including MP3.com,
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