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Client Halts Agency’s First TV Campaign During Production Staff Reports
DALLAS–Ammirati Puris Lintas was sent back to the drawing board last week by Dell Computer after the client expressed concern over the creative direction of an upcoming campaign.
Sources said the agency’s first work illustrated how special Dell’s relationship is with its customers by contrasting it with bad relationship scenarios.
The spots were in production when Dell quashed the campaign and requested a more positive approach.
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