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General Motors may soon remove creative responsibilities for its OnStar navigation system from Ammirati Puris Lintas, sources said.
GM has already asked Campbell-Ewald Advertising in Warren, Mich., to create a fall OnStar campaign with sister shop C-E Communications, sources said. CEA is national agency for GM’s Chevrolet division, while C-E handles direct marketing for OnStar.
There are “serious discussions” under way between CEA and GM about a long-term relationship involving OnStar, sources said. GM’s MediaWorks unit handles media buying.
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