APL, CEA in Shootout for OnStar

N.Y. Shop Will Hire 2 to Head GMC Creative
NEW YORK–Ammirati Puris Lintas and Campbell-Ewald Advertising last week presented competing work for a summer campaign to General Motors’ OnStar division. The winner will be crowned lead agency on the $20 million account, ending months of speculation of a shift in status [Adweek, Aug. 31].
The campaigns pitched last week utilized new taglines as well as lead agency APL’s existing line, “OnStar. Always there to help,” and CEA’s theme, “Wherever you go, here we are,” which was used at the 1999 North American International Auto Show.
Last summer, the client assigned a “promotional” fall TV and print campaign to CEA.