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Supermarket chain A&P has started offering mobile coupons via text messaging. Starting this month, shoppers can opt in to receive savings on their cell phones, which can then be redeemed at participating stores.
A&P last year tapped Zavers, a mobile technology provider, to implement a digital promotions platform that enabled the chain to offer mobile coupons. The new text messaging component is an extension of that partnership.
To opt in for the mobile coupon service, A&P customers must create an account online using their Club Card account number.
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