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NEW YORK Lowe has seen its lead broadcast duties on Macy’s shift to project work and lost its Great Atlantic & Pacific Tea Co. account, the Interpublic Group agency confirmed.
Coupled with the previous losses of Century 21 and Unilever’s Wisk, the shop has lost an estimated $7-8 million in revenue this year and will likely have to cut staff to get income in line with expenses, according to sources.
An agency representative acknowledged the prospect of personnel cuts but declined to comment on the number or timing.
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