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NEW YORK America Online said it would launch an ad campaign to promote its new broadband partnerships, part of an effort by the company to make it synonymous with the high-speed Internet world.
The “AOL High Speed” campaign, created by Omnicom Group’s BBDO here, includes TV, online and print executions. The creative shows AOL subscribers racing athletes in swimming, cycling, downhill skiing and other sports.
The effort simply inserts the phrase “high speed” into AOL’s existing tagline: “Want a better high-speed Internet? You belong at AOL.”
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