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AOL's sales team is about to get schooled—sort of.
The company's entire sales staff will be required to pass the Interactive Advertising Bureau's certification exam, the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program.
As the pace of change in the digital advertising universe accelerates (and becomes increasingly complicated), the certification is a way to standardize knowledge across the industry, said Michael Theodore, IAB's vp of training and development.
"It is something that agencies are starting to ask for, and it is a way for companies to show that they want to help standardize and professionalize the industry," he said.
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