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NEW YORK America Online has signed Ronning Lipset Radio to sell audio ads on its narrowband streaming radio services.
The 4-month-old, New York-based online radio representation firm will represent the AOL Radio@ Network, which reaches nearly 4.5 million unique visitors a month and whose individual listeners tune in on average about five hours a week, according to Arbitron Internet Broadcast Services. While the Dulles, Va.-based Time Warner Internet unit’s narrowband radio services (Radio@Netscape and Radio@AOL) are included in the deal, Radio@AOL for Broadband will remain commercial free as a perk to broadband subscribers.
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