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NEW YORK As AOL Time Warner’s AOL division continues hearing pitches for its branding account, the Dulles, Va.-based online unit has awarded two ongoing product assignments to BBDO and Crispin Porter + Bogusky, both on the list of six finalists in the brand review.
Len Short, evp of brand marketing at AOL, said that BBDO has been given an ongoing $30 million to $50 million assignment to produce promotional assignments for AOL, as the company works to tie itself to big-ticket events.
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