AOL Morphs Logo Into TurboTax Ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a sign of the times, Intuit yesterday and today capped off a wide-ranging ad deal with AOL by turning the portal’s logo into a TurboTax ad.
 
In a first, AOL agreed to alter its logo to promote the tax-preparation software as the filing season draws to a close today. When visitors arrive at the AOL home page, the site’s logo disappears, replaced by a flipping calendar. The TurboTax checkmark is shown and becomes part of the “O” in AOL next to a calendar showing the date with the reminder “tax day!” Clicking on the logo brings users to a page on AOL personal finance site Walletpop that celebrates TurboTax’s 25th anniversary.
 
The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in