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America Online, which launched a diet and fitness hub last month, has struck a two-year, multimillion-dollar marketing and content deal with eDiets.com, a $20 million-plus online-ad spender.
As part of the relationship, which kicks off this week, eDiets will provide sample meal plans for diets such as the Atkins Nutritional Approach, tools including calorie and carbohydrate counters, and book excerpts. Marketing components of the deal include co-branding, standard and integrated ad placements, and sweepstakes on the AOL channel.
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