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NEW YORK Following last year’s foray into live, hosted programming with Radio KOL—a four-hour daily show aimed kids—America Online is debuting another radio show that looks to reach sports fans.
The Dulles, Va.-based Time Warner unit today introduced a live daily sports show hosted by former NFL kicker Jess Atkinson. Called The Show, the one-hour program will feature regular segments on topical issues and guests, such as sports commentator Bob Costas, baseball veteran Tommy Lasorda and NASCAR driver Rusty Wallace.
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