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NEW YORK In its second market niche play in less than a week, America Online today introduced a service targeted at U.S. Hispanics who are bilingual and Spanish-dominant speakers.
Called AOL Latino, the service offers Spanish-language programming in the content areas of news, sports, entertainment, music and lifestyle. Some material stems from partnerships with on- and offline publishers such as La Opinion, Merriam-Webster’s Spanish-English dictionary, People en Espanol, Univison Online and SoccerAge.com, among others.
The move is part of AOL’s effort to appeal to different audiences by tapping into their unique interests with distinct programming.
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