AOL Buys Anti-Spam Technology Provider

NEW YORK America Online has purchased Mailblocks, a technology company that fights unwanted e-mail messages and authenticates legitimate ones.

The Time Warner Internet unit plans to introduce its members to Mailblocks’ anti-spam technology through a series of upgrades. It also plans to roll out other enhancements to its e-mail offering, such as a redesigned interface and faster access to e-mail, as a result of the purchase. Terms of the deal were not disclosed.

This is the second acquisition for AOL this month. Earlier this week, the Dulles, Va.-based company completed its $435 million, all-cash acquisition of Advertising.com [IQ Daily Briefing, Aug. 3].

AOL hopes 2-year-old, Los Altos, Calif., Mailblocks will help its subscribers “effectively manage, protect and consolidate their e-mail, and gets us even closer … [to] increasing the amount of wanted, ‘good’ e-mail, while eradicating the amount of unwanted, ‘bad’ e-mail in the inbox,” said Roy Ben-Yoseph, director of e-mail products at AOL.